Sprite Cricket Stars

This case study describes a campaign by Sprite, the soft drinks brand, in the United Arab Emirates (UAE) which targeted low-income labourers with a campaign based around cricket.

Sprite cricket stars

Memac Ogilvy & Mather/Universal Media

This campaign won a Silver Award at the Jay Chiat Strategy Awards. Browse more winning cases.

Summary

For as long as anyone could remember in the UAE, 7UP had been hammering Sprite with nearly...

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