Aviva: Safer driving challenge

Chris Davies, Lucy Ogilvie and Cam Davies

Campaign Details

Brand: Aviva Motor Insurance
Brand Owner: Aviva
Lead Agency: Zenith
Contributing agencies: adam&eveDDB
Country: UK
Industry: Insurance
Channels used: Cinema, Content marketing, Direct marketing, Email marketing, Events & experiential, Games & competitions, Magazines - business, trade, Magazines - consumer, Mobile & apps, Newspapers, Online display, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Print - general, unspecified, Product placement, Product sampling, Public relations, Radio, Sales promotion, Search, Social media, Sponsorship - event, property, Sponsorship - media, Television, Television - direct response, Websites & microsites, Word of mouth, advocacy
Budget: 3 – 5 million

Executive summary