Imagining a Profitable Force for Good
The Grameen Foundation
Can brands maximize profits and be a force for good? No.
Brands are legally required to maximize profit, and this precludes any opportunity for them to be a force for good.
To make this case convincingly, it is first necessary to define terms.
Profit Maximization: Maximum profit is the greatest possible difference of total cost from total revenue. To achieve maximum profit, a corporation must not only maximize revenue, it must also minimize cost.
Force for Good: Being a force for good suggests making measurable progress toward solutions to well-defined social problems.
Brands: This essay will use the terms "brand" and "corporation" interchangeably, and in both cases will be referring to the sum total of a corporation's activities and impact.