Talk Talk: Door Drop Campaign

TalkTalk, the phone and broadband service, wanted to reach price-conscious consumers who were hoping to save money but were unwilling to compromise on reliability and quality.

Talk Talk: Door Drop Campaign

MCHI

CLIENT • TalkTalk

THE TEAM • Andrew Bradbury, Michele Lockwood, Jon Prior, Carl Walsh, Deb Mitra, Diana Courtenay-Evans, Susie Shing, Sophie Williams.

Other contributors: The Leaflet Company – Door to door agency, Access Plus – Production.

WHAT IS WONDERFUL ABOUT THIS WORK? • Rigorous understanding of broadband services at exchange level, insatiable interrogation of the audience and a commitment to testing gave staggering results. Door drops now have the lowest CPA of any offline channel. Budgets and sales keep increasing, whilst CPA keeps decreasing.

OBJECTIVES• Drive calls and sales...

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