Adstats: Healthcare ad spend
Healthcare is the marketing industry's fourth most-lucrative segment, accounting for just over 10% of total global ad spend, according to Nielsen Global AdView.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- Regional share of global healthcare spend
- Global ad spend by product category
- Growth in ad spend by region
- Growth in global ad spend by category
- Share of healthcare spend by medium and market
- Healthcare ad spend by product category
- Top UK pharmaceutical advertisers
Key points include:
- Ad spend growth for healthcare is outpacing...