Data analysis explores social media 'stickiness'

This event report outlines data collected and analysed by Shareablee, a digital and social analytics company, and helps marketers understand social media engagement and 'stickiness'.

Data analysis explores social media 'stickiness'

Geoffrey PrecourtWarc

Shareablee, a New York-based digital/social-analytics consultancy, has anchored the category-by-category power and authority of digital marketing with two simple charts of Facebook engagement.

"What's the value of a Facebook fan?" Tania Yuki, Shareablee founder/ceo, asked a meeting of the Advertising Research Foundation's (ARF) Industry Leader Forum (ILF) in late 2014.

Photo credit: Zena M. Pagán

She answered her own query with data – specifically, the number of Facebook fans from a variety of brand categories (automotive, CPG, finance/banking, food/beverage, healthy/beauty, media/news/publishing, retail, technology, telecom, travel/leisure, and TV) that the two-year-old...

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