Indian super viewers: Powering the Desi digital revolution

This article analyses 'super viewers' of online videos in India, where viewership has increased 100% since 2011.

  • Approximately 78% of regular internet users watch or download digital content such as videos, television shows or movies.
  • Super viewers, who show high internet consumption across multiple devices, are largely from the SEC A and B category, typically 21 to 26 years old and largely male (60%).
  • Super viewers do not limit themselves to entertainment; they're comfortable with technology and use the Internet for many transactions, such as managing financial matters.
  • Companies can connect with this consumer group through advertising on customised video content or through providing unique content, particularly English language content not currently available in...

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