Mexican Red Cross: Coin-op kiddie rides

The Mexican Red Cross relies on donations given to street volunteers by members of the public in its annual fundraising drive.

Mexican Red Cross: Coin-op kiddie rides

JWT

SUMMARY

Every year, thousands of Red Cross volunteers walk the streets of Mexico with their collection boxes to support the organization's annual fundraising drive.

Lately, large corporate donors have eclipsed the donating culture of Mexicans making people feel that their contribution is insignificant. This, and the deep economic 2009 crisis, were threatening to affect the success of this year's efforts. The objective was to prevent the difficult economic situation from affecting the fundraising drive. So we built coin-operated kiddie rides featuring Red Cross vehicles so that kids could play hero while their parents...

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