Development and Implementation of the Commercial Performance Audit

Wilfred Kik
MarketResponse International Group, Netherlands

Leo van Doorn
ABN AMRO Bank, Netherlands

BACKGROUND OF ABN AMRO BANK AND SERVICE CONCEPT

ABN AMRO Bank

ABN AMRO is a prominent international bank, which was established in 1824. It currently has 3,400 branches in over 60 countries, a full time staff of 110,000 and a balance sheet total of 640 billion Euros. ABN AMRO is number 11 on the list of main European banking institutions, and is listed both on the Amsterdam and the New York stock exchange.

It is a multi-regional bank with European roots and a clear focus on consumer and commercial banking, strongly supported by an international wholesale business.

ABN AMRO's strategy is to create financial value and durable growth for its clients, employees, shareholders and society at large.