The 4S's of experience marketing

This article recommends that in order to create outstanding customer experiences, change is needed from within by reorganising around the 4S Marketers model to integrate the roles of Scientists, Strategists, Storybuilders and Socialisers.

The 4S's of experience marketing

Rich BrysonBrand Learning

For marketing that creates outstanding customer experiences, change is needed from within by reorganising around the 4S Marketers approach – integrating the roles of Scientists, Strategists,...