The 4S's of experience marketing

Rich Bryson

This article recommends that in order to create outstanding customer experiences, change is needed from within by reorganising around the 4S Marketers model to integrate the roles of Scientists, Strategists, Storybuilders and Socialisers.

The 4S's of experience marketing

Rich Bryson Brand Learning

For marketing that creates outstanding customer experiences, change is needed from within by reorganising around the 4S Marketers approach – integrating the roles of Scientists, Strategis

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands