The most important mobile trends for marketers
Sarah Shearman
As mobile phones and tablets play an ever-greater role in the lives of consumers in both mature and emerging markets, the Mobile World Congress has rapidly emerged as a bellwether event for members of the marketing industry.
Following on from Mobile World Congress 2013 in Barcelona, four leading executives from various parts of the communications industry shared their views about the highlights and most important thinking that emerged from the event with Warc.
Mark Brennan, head of mobile, Carat
With the absence of any major high-profile launches - Apple was once...