Department of Health: Quit Kit

PARTNERS ANDREWS ALDRIDGE

JUDGE'S COMMENT:

"Reaching out to and influencing hardcore smokers who have proved immune to previous quit smoking campaigns was a tall order. This was a brilliant way of avoiding the standard scaremongering messages and actually provided solutions to the practical barriers of giving up smoking."

Wanda Goldwag, True North Human Capital

THE TEAM

Kate Waters

Bethan Williams

Hanisha Kotecha

Andy Todd

Paul Snoxell

Hazel Reed

Elisabeth Smith

Dave Mance

James Fairburn

Matt Olanda

OTHER CONTRIBUTORS

COI

MCBD – Advertising

MEC-Comms – planning

iris – Partnerships

Carlson – Events

Blue Rubicon – PR