Paddy Power: Right behind gay footballers

This case study explains how Paddy power, the online bookmakers, partnered with Stonewall, the LGBT charity, to tackle homophobia in sport in the UK.

Paddy Power: Right Behind Gay Footballers

Principal authors: Andy Nairn, Lucky Generals; Ben Walker, Crispin Porter & Bogusky; Simon Carr, M2MContributing author: Chris Nunn, M2M

Executive summary

This paper is all about success on a shoestring. Or at...

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