Paddy Power: Right behind gay footballers

Andy Nairn, Ben Walker and Simon Carr

This case study explains how Paddy power, the online bookmakers, partnered with Stonewall, the LGBT charity, to tackle homophobia in sport in the UK.

Paddy Power: Right Behind Gay Footballers

Principal authors: Andy Nairn, Lucky Generals; Ben Walker, Crispin Porter & Bogusky; Simon Carr, M2MContributing author: Chris Nunn, M2M

Executive summary

This paper is all about success on a shoestring. Or at...

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