Novozymes: Old Grumpy

Klausen + Partners

Entry Information

Category: Product Manufacturing and Distribution
Country where program ran: EMEA
Date program started/ended: October 2010 – March 2011

Product Description: A Revolution that Saves Time, Money and CO2

Novozymes Ondea® Pro is a new enzyme cocktail that lets you brew beer using 100% fresh barley instead of malt.

Doing away with malt saves money and energy, cutting brewery CO2 emissions by 8% compared with traditional production.

Advertiser/Client Name: Novozymes
Media Channels:

Website: www.old-grumpy.com

Strategy

Marketplace challenge: