The Low-Down on Coupon Downloading

This brief article uses survey data to examine consumers who download digital coupons. It shows how some of their characteristics refute conventional wisdom about coupon users and reveals how these consumers can serve as allies of your brand.

The Low-Down on Coupon Downloading

All debates aside when it comes to which aspects of consumer behavior will “stick” once the economy rebounds, there is little question that consumer interest in seeking out and finding deals on their terms is here to stay. Downloading coupons from the Internet is one key dollar-stretching strategy for many consumers that can yield big pay-offs with a small investment of time — making it attractive to more and more consumers. In fact, Coupons.com reports more digital coupon downloads between January and June of this year than in all of 2008.(1)This...

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