Two speed planning, hyper-convenience and empowered but enslaved consumers in the Future of Britain

OMD UK, the media agency, presented findings from its third wave of research from its Future of Britain series, exploring British consumers’ interactions with technology.

Two speed planning, hyper-convenience and empowered but enslaved consumers in the Future of Britain

Lena RolandWarc

The growing number of connected devices is significantly influencing the ways in which brands reach consumers and consequently this is changing the nature of media planning, declared Denise Funke, insight manager, OMD, as she introduced the latest findings from the media agency's Future of Britain research series.

A multi-device, hyper-connected media environment is a complex one. But as media consumption occasions increase, so too does the opportunity for brands to create new 'media moments' to reach consumers, Hamid Habib, managing partner of strategy,...

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