IAB 2015: How will this industry eliminate fraudulent advertising traffic?

This event report drills down into the impact of fraudulent advertising, and the steps digital marketers must take to address this problem.

IAB 2015: How will this industry eliminate fraudulent advertising traffic?

Geoffrey PrecourtWarc

Mike Zaneis, evp/public policy and general counsel, heads the Interactive Advertising Bureau's Public Policy office in Washington, D.C.

In this role, he develops and manages the digital advertising industry's legislative, regulatory and policy-making agenda. Additionally, he runs the trade body's Public Policy Council, comprised of over 80 leading internet and media companies, and serves as the treasurer for the IAB Political Action Committee.

Photo Credit: Ken Krehbiel

At the industry body's 2015 Annual Leadership Meeting in Phoenix, Arizona, Randall Rothenberg – the IAB's president/ceo –called...

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