Warc Consensus Ad Forecast: BRICs drive adspend growth

Suzy Young and Brian Carruthers

Advertising expenditure growth is expected to increase by 3.4% over 2013 and 5.4% in 2014, according to Warc's June 2013 Consensus Ad Forecast.

Warc Consensus Ad Forecast: BRICs drive adspend growth

Suzy Young and Brian Carruthers

Click here to access Warc's Consensus Forecast page, including links to the full datasets

Warc's latest Consensus Ad Forecast indicates that global advertising expenditure will grow more slowly in 2013 than previously thought, at 3.4%, but adspend in the BRIC nations will increase between two and three times as fast.

The Consensus Ad Forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc's own team and other industry bodies.

The revised figure of 3.4% is...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands