The State of Art in Market Segmentation in Healthcare
need to segment markets in the healthcare business has never been
greater. Increased competition, consolidation, and a growing ability
to quickly create copycats of blockbuster products have intensified
what was already cut-throat competition. The growth of DTC and DTP
promotion has magnified the need to target, and therefore spend, more
What else does this article talk about?
- DTC, prescription products
- Promotions to the medical profession
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