From the editor: The moving target

In his editorial for the October 2013 issue of Admap, Colin Grimshaw argues that predictions around the imminent death of the physical shop are incorrect: people continue to enjoy in-store shopping.

From the editor: The moving target

Colin GrimshawWarc

Browse the October 2013 issue of Admap

As I write this, queues are forming outside the Apple store here on London's Regent Street, three days ahead of the release of the new iPhone 5S.

You might ask why any sane person would camp out on a dirty city street in the cold and rain for three days when they can purchase the phone online from the comfort of their homes. This same bizarre ritual can still be seen outside major department stores prior to the start of the winter...

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