From the editor: The moving target
Colin GrimshawWarc
Browse the October 2013 issue of Admap
As I write this, queues are forming outside the Apple store here on London's Regent Street, three days ahead of the release of the new iPhone 5S.
You might ask why any sane person would camp out on a dirty city street in the cold and rain for three days when they can purchase the phone online from the comfort of their homes. This same bizarre ritual can still be seen outside major department stores prior to the start of the winter...