How UK brick-and-mortar retailers revitalised their offering

This article uses the example of UK retailers M&S Food and Holland & Barrett to show how brick-and-mortar retailers can revitalise by building on their strengths to deliver a unique offline experience.

How UK brick-and-mortar retailers revitalised their offering

Alison HoadRKCR/Y&R

Using the examples of Marks & Spencer Food and Holland & Barrett, Alison Hoad of RKCR/Y&R shows that, by using insight to tap into genuine customer needs and building on core strengths to deliver an experience that is not replicable online, brick-and-mortar retailers can not just survive, but thrive.

Marketing Retail

This article is part of a collection of articles on marketing retail. Read more.

The health of the UK's high streets has been in peril for some years now. Many traditional retailers have struggled to adapt...

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