City Of Warsaw: Mate from the past

San Markos Agencja Reklamowa

SUMMARY

The Warsaw Uprising was one of the bloodiest battles of World War II.

Over 60 days of bitter struggle with overwhelming German forces took the toll of almost 20,000 lives of Polish resistance defending the capital of Poland. The average age of insurgents was 18…

For obvious reasons, these traumatic events mark a special chapter in the history of Poland, yet their significance seems to be fading for contemporary Poles. Almost fifty percent of them believe this topic is not interesting – and especially young people tend to take dramatically less interest.1

The Promotion Department of the Capital City of Warsaw commissioned us to revive the memory of the Warsaw Uprising among young Poles. We were also meant to expand media coverage beyond one day – the day commemorating the anniversary of the outbreak of the Warsaw Uprising. As an additional challenge, the budget allocated to our activities stood at PLN 0.