Experiencia Gourmet Corporate Identity

Lewis Moberly

Client: El Puerto de Liverpool
Category: Corporate/brand Design and implementation costs over £100,000

'The brand now accounts for daily 14-35% of total store sales. This compares to a previous average figure for Liverpool gourmet food halls of 2%."

Juan Luis Berruga, Direccion de Alimentos y Bebidas, El Puerto de Liverpool

Executive summary

Experiencia gourmet corporate identity

It's not all burritos, enchiladas and dried grasshoppers; Mexico's emergent middle class have a growing interest in gourmet food and drink from around the world.

Experiencia Gourmet is a new innovative gourmet food hall brand within El Puerto de Liverpool, the largest department store chain in Mexico.

LM created the positioning, brand story, naming and graphic brand identity for Experiencia Gourmet and the brand now accounts for a daily 14-35% of total store sales. This compares to a previous average figure for Liverpool gourmet food halls of 2% and to a target of 10% that many Liverpool directors considered optimistic.