Comparing Sky Sports and BBC Sport websites

This article compares perceptions of UK consumers of the Sky Sports and BBC Sports websites. It is found that while the websites share some characteristics - both are 'liked' or 'loved' significantly more by men, and are seen as high quality, in control and successful.

Comparing Sky Sports and BBC Sport websites

Rebecca NewmanMEC

Using MediaZ, its media brand health study, MEC examined the audience traits & perceived characteristics of the Sky Sports and BBC Sport websites

Sport has always been a great British pastime; we watch it, we play it and we support it. We hosted the Olympic Games in 2012, made history by retaining the Ashes with our third consecutive win, and we have watched Andy Murray finally win Wimbledon for Britain after 77 years.

Online is an important channel for accessing sports content. More than 27 million people in the UK...

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