Global advertising spend & economic outlook, 2010-2012

Joseph Clift

While the resilience of the global economic recovery remains uncertain, latest Warc forecasts indicate that the advertising market is likely to grow once again this year.

According to the data, global adspend will increase by +5.4% in 2012, from $465.7bn to $490.9bn. This follows last year's estimated growth of 4.3%, and surpasses 2008's pre-crisis peak of $469bn.

Ad market recovery to continue

Warc collated actual advertising expenditure for 83 markets in 2010, and produced forecasts for key markets for 2011–12. Using a combination of adspend data and broader GDP forecasts from the OECD and IMF, we set out below some current ad industry trends.