Remember a Charity - Pennies from heaven

Richard Hill, Simon Ringshall and Alex Vass

Remember A Charity, a consortium established to encourage legacy giving to charity, had an audacious goal – to make leaving charity legacies in wills socially accepted in the UK.

Remember a Charity – Pennies from heaven

Principal Authors: Richard Hill - Touch DDB; Simon Ringshall – Touch DDB; Alex Vass – Matrix DDB

Contributing Authors: Les Binet and Sarah Carter – DDB UK

EDITOR'S SUMMARY

The authors of the campaign were given a huge responsibility; how to spend a legacy left to the charity by an old lady to create a marketing campaign to help others leave charitable legacies of their own. Remember a Charity, a consortium established to encourage legacy giving to charity, set out to make leaving charity legacies in wills socially accepted in the UK. Receiving...

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