JetBlue: Flying it Forward
MullenLowe U.S.
Objectives
The Background
Imagine you're the average, cost-conscious, economy-class traveler who flies infrequently for business and pleasure. You live in Boston, New York or Fort Lauderdale. You're not an elite frequent flier who has "status." You fly a few times a year, but not nearly enough to earn perks and privileges. You are the kind of person for whom flying (in coach) is typically a miserable experience.
But not on JetBlue. JetBlue is different.
JetBlue Airways took to the skies 16 years ago with a clear mission: to bring humanity back to air travel....