Guide Dogs: Dave and Quince

This case study describes a TV ad campaign by Guide Dogs, the UK charity that supports blind people, which ran during the London Paralympics in 2012.

Guide Dogs: Dave and Quince

RAPP UK

The team

Ali Hanan, Tori Fannon, Mark Teece, Jess Thomas, Peter Maguire, Becky James, Paul Holman, Lundi Shackleton, Oliver Clark, Blair Macdonald.

How did the campaign make a difference?

The 'Dave and Quince' DRTV advert ran during blind participation events at the Paralympics. 2012 was the most successful year ever for Guide Dogs. The ad has generated more than 6,000 donations and raised over half a million pounds.

What details of the strategy make this a winning entry?

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