Toni & Guy: Hair Meet Wardrobe - Changing the way Indian women dress

This case study explains how Unilever launched its Toni & Guy haircare brand in India by working with bloggers and celebrities.

Unilever: Changing the way Indian women dress

Advertiser/Client Name: Unilever India

Agency: OgilvyOne Worldwide

Category: Consumer Products (CP)

Country Where Program Ran: India

Program Start Date: 07/07/2013

Program End Date: 08/08/13

Product/Service Overview: Toni&Guy is a super premium British hair-styling and hair-fashion brand that is owned by Unilever.

Objective of the campaign

Market overview

While the hair care market in India is valued at $ 2.1 bln the market for super premium hair care brands is extremely niche. The luxury brand market in general however, grew at a more than healthy 30% in...

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