Agile innovators and the collaborative economy: Why social is about more than just social data

Matthew Carlton

This event report outlines how social media is not only changing market research but also business models, according to Caroline Plumb of innovation consultancy FreshMinds.

Agile innovators and the collaborative economy: Why social is about more than just social data

Matthew Carlton

Caroline Plumb, CEO of innovation consultancy FreshMinds, told delegates at the Market Research Summit held in London in May 2014 about the many ways in which social media can be utilised for research – not only in understanding target audiences but also in helping shape the businesses of tomorrow.

She set the scene by informing the audience of the sheer size and scale of social media. British social media users spend 1.6 hours on social channels every single day and when we...

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