Eat 17 Bacon Jam

Agency: Together Design
Client: Eat 17
Brand: Eat 17 Bacon Jam
Category: Packaging: Branded food

Executive summary

In September 2012, bistro Eat 17 began preserving its signature burger topping and selling it to restaurant customers. The restaurant team wanted to explore the wider market potential for the product and needed to attract national distributers and supermarket multiples to make it available across the UK.

Eat 17 Bacon Jam is an unfamiliar product, its tiny jar makes it hard to stand out, and its speciality ingredients command a premium price. A redesign was required to position it as a high quality, artisan product, and help both trade buyers and end consumers to understand it.

Its versatility was also an opportunity to compete in multiple markets: in delis and supermarkets, and as an ingredient, a condiment and even a gift product. Another opportunity would be the development of variant flavours. The design needed to help build the brand for the future.