Crayola: Make Play
Brand Name: Crayola
Product Type or Description: Children's Art Products
Category for this Entry: Children's Products
Campaign Title: Make Play
Agency: Leo Burnett, USA & Starcom Worldwide
Client: Binney & Smith
Cravola, the category leader, has become a 'once a year' brand. Crayola relies on 90% of volume coming from the back to school period from the sales of basic crayons and markers. The brand was viewed as a relic of crayons and markers without something special or new to offer today's kids.
What else does this article talk about?
- Toys, games
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