Vodafone: Giving new definitions to Facebook Likes
Priti Murthy, Kartik Sharma and Saif ShaikhMaxus
Campaign details
Brand owner: VodafoneAgency: MaxusBrand: VodafoneCountry: IndiaIndustry: Call services and accessories, Fixed line providers, General service providers, Internet service providersMedia budget (USD): Up to $500kChannels used: Social media
Executive summary
This research-led paper from Maxus, the media buying group, in India outlines a study to create a metric, set industry benchmarks about what drives brand fans to a Facebook fan page, and understand what keeps them engaged. The study was used...