Oregon Zoo Foundation: Oregon Zoo Frog Membership
Lewis Kennedy Associates
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: United StatesDate program started/ended: 2nd September - 15th January 2009
Product Description: The product is a 12-month Oregon Zoo membership. There are several membership levels, beginning with a $44 individual membership to a sponsorship level between $500-999. Membership not only admits the member to the Zoo, but offers a variety of other valuable benefits depending on the membership level.
Advertiser/Client Name: Oregon Zoo FoundationMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
Based on steady growth...