Newspaper advertising spend totalled $47.9 billion across the world's five largest markets in 2011, with the US (43% of the total) and Germany (18%) the top two nations. Many print titles face falling circulations and ad revenues but some have rapidly grown their audience via their websites. UK-owned Mail Online, the world's top newspaper site, has 43.9 million unique visitors, while Japan's Yomiuri Shimbun, the world's top-selling print newspaper, has a daily circulation of just under ten million. There is little overlap between the most popular print and digital newspaper properties: just two of the world's top ten paid-for titles, the Times of India and China's People's Daily, also maintain a top ten website.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- Newspaper adspend, top five markets
- Demographic profile of top three newspaper sites by age group
- Top six paid-for newspapers
- Top ten global newspaper sites
- Reach of newspaper sites, key markets
- Global trend in press budgets vs marketing budgets
- Newspaper media inflation forecast by key market
- Total adspend vs newspaper adspend forecast
What else does this article talk about?
- Advertising expenditure & forecasts
- Newspaper effectiveness
- Newspaper audiences
WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.
What do I get with WARC?
- 65,000+ articles covering the full spectrum of marketing communications.
- Including over 12,000 effectiveness case studies revealing the campaign strategies of the world's leading brands to help maximize ROI.
- Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.
- Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage.