Directorate-General Health & Consumers (DG SANCO): Quit smoking with Barça

This case study describes a campaign by the European Commission (EC) who sought to encourage people across Europe to quit smoking by partnering with Barcelona football club.

Directorate-General Health & Consumers (DG SANCO): Quit smoking with Barça

Client: European CommissionBrand: Directorate-General Health & Consumers (DG SANCO)Agency: Saatchi & Saatchi BrusselsCategory: General Healthcare & OTC ProductsCountry: Belgium

'Ex-Smokers are Unstoppable' is the European Commission (EC)'s successful anti-tobacco campaign running since June, 2011. Since launch, the campaign has seen the development of many programmes and initiatives to communicate the EC's quit smoking message to Europeans. The most recent of these, 'Quit Smoking With Barça', was developed with a view to increasing reach, engagement and ultimately influencing behavioural change of...

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