CEPSA / Buenviajecepsa.com: Telmo & Luis
Category: Business and Consumer Services
Country where program ran: Spain
Date program started/ended: 15 November – 31 December 2008
There are plenty of route planners in the market informing drivers about the route to follow to get to a certain place. In this context, Cepsa, consistent with its strategic positioning encouraging and facilitating Road Safety, creates Buenviajecepsa.com, a road search engine with a special feature which differentiates it from the competition: it shows the safest route between two points.