Amnesty International: Stones for Sakineh

Campaign details

Company Name: Euro RSCG Prague
Country: Czech Republic
Client name: Amnesty International
Entry category: Non-Profit Organisations and Non-Governmental Bodies
Dates run: The Campaign ran from 1/1/2011 to 31/1/2011

Campaign summary

A virtual petition in which the signatures take the form of personal messages written on stones, which are then used to create an artistic mosaic of Sakineh. The more messages that are received, the more complete the mosaic becomes and the closer we hope to get to saving Sakineh's life.

People can select their own stones and add their personal messages against this cruel punishment to other voices from around the world.

Objectives

Our objective was to get as many people as possible to sign the petition to make a strong statement against this type of punishment.

Strategy