Spotify Singles

This case study demonstrates how Spotify, a music streaming service, used its US listeners' data to reward them in fun and creative ways, and give them unique outlets to express the type of music they were into.

Spotify Singles

Campaign details

Brand: SpotifyAgency: Razorfish New YorkCategory: Mobile SocialRegion: NA

Objective

The Spotify Singles were a series of fun insight- and data-driven experiments that explored the world's personal relationship with music.

Target audience

We wanted to use the listeners' data to reward them in fun and creative ways, and give them unique outlets to express the type of music they were into.

Creative and media strategy

The first 'Single' was Taste Rewind, a musical time machine that - based on your taste today, showed you what you'd be listening to if...

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