Digital matrimony: marriages that are transforming the face of research - Do you, the internet, take social media and mobile, to converge into one platform?

Kristin Luck
Decipher

INTRODUCTION

As a planet, we’ve become people on the move – with millions connecting on the fly through social media outlets and mobile devices ranging from smart phones to tablets. In fact, 2011 is widely being hailed as “The Year of the Tablet” and Forrester Research predicts that this year, tablet sales in the U.S. will double and that by 2015, nearly a quarter of all personal computing devices will be a tablet.

This rapidly changing section of the consumer market has impacted market researchers as mobile and social media research technologies and methods must be developed at nearly the same speed as new mobile devices. This presents several challenges to us as market researchers: