Books that influenced me

Amanda Phillips, the managing director of Volume, the integrated communications and innovations company, discusses the books that have influenced her most.

Books that influenced me

Amanda PhillipsVolume

Amanda Phillips is MD and head of strategy at UK integrated communications and innovation agency, Volume. She has 20 years' experience within digital and direct agencies and is an honorary fellow of the Institute of Direct Marketing and is a trustee to the UK board of international children's charity, Plan.

1. I Know This Much Is True by Wally Lamb, published by HarperCollins, 1998

Growing up, I mainly read factual books. So, it wasn't until all my exams were out of the way, that I came to love fiction. This book signified...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands