Advertising during a Recession

Alex Biel
and
 Stephen King

DEFINING RECESSION

Bernard Baruch said that its a recession when your neighbour is out of work (adding that when youre out of work its a depression!).

Although the recessions that make the headlines are generally seen as all-encompassing and national in scope, this definition obscures the fact that normal national economic conditions are really an averaging of good times in some industries, bad times in others; growth in some parts of the country and decline in others.

During a national recession everyone gets hurt; but some sectors feel the heat more than others. Conversely, during a period of expansion some markets reap greater benefits.