IKEA Billy Closet: IKEA Billygram
Ogilvy Frankfurt
SUMMARY
THE CHALLENGE
IKEA is celebrating 30 years of its favourite closet: BILLY. And that‘s a hell of a long time for a piece of furniture. Therefore we developed an online activity to get IKEA customers involved and interested in BILLY. How to reach as many fans as possible in a short period of time?
THE IDEA
Content changes - BILLY stays the same. For 30 years. And because that will also be the case in the future, we developed something special: a Facebook App called BILLYGRAM. Users were able to post animated...