Peter Vanvelthoven - Peter Taxi

Agency name: N'lil
Client name: Minister Peter Vanvelthoven
Category: Small budget campaign
Country: Belgium

BACKGROUND

Peter Vanvelthoven is a Belgian politician from the SP.A. party. In 2003, he became Secretary of State and 2 years later, he became Federal Minister for Employment and Information.

Vanvelthoven was only 41 years old when he entered the Government and was rather unknown. Moreover, his father Louis had been a very famous politician. In preparation for the local elections, Vanvelthoven wanted to become more well-known, but in a substantive, responsible way.

OBJECTIVES

The objectives was to get qualitative media time. The central target group for the action was the inhabitants of his own electoral district. This return was measured by the obtained media attention.