Whisper: Gives you wings

Sanitary towel brand Whisper wanted to promote its product to young girls aged between 13 and 16 living in small towns across India.

Whisper: Gives you wings

Aditi Patwardhan and Gaurav Soni

Campaign details

Brand owner: Procter & GambleAgency: Leo Burnett (Mumbai)Brand: WhisperCountry: IndiaChannels used: Point-of-purchase, in-store media, TelevisionMedia budget: 5 - 10 million

Market background and business objective

Women shining in India…

Hillary Clinton stole the words from right out of our mouths. The past decade could almost be called the decade of women. Women now head many top Indian corporations: Neelam Dhawan (Microsoft India), Naina Lal Kidwai (HSBC) and Chanda Kochhar (ICICI Bank) to name but a few. What better...

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