Windows 8: It's so great that surprises you to the fullest
Phuong Tran Hung and Cuong Tran
Campaign details
Brand owner: MicrosoftAgency: Climax InteractiveBrand: Windows 8Country: VietnamChannels used: Branded content, Events and experiential, Games and competitions, Internet – display, Internet – microsites, widgets, Mobile and apps, Online video, Other and ambient media, Outdoor, out-of-home, Point-of-purchase, in-store media, Social media, Word of mouth and viralMedia budget: Up to 500k
Executive summary
Problem
Windows has been long perceived as a common, reliable and productive operating system to use at work and...