Speed Read – The Face-to-Face Book

Peter Veash
The BIO Agency

This Speed Read was originally published in Admap - September 2013 issue.

The Face-to-Face Book warns marketers of the danger of abandoning traditonal media channels and word of mouth in their rush to embrace social media. They need to find out why customers are using social media and adapt plans accordingly

The first edition of The Face-to-Face Book provides insight into how marketers can incite conversations about their brand by tapping into real time conversations. Written by word-of-mouth experts Ed Keller and Brad Fay of the Keller Fay Group, the book demonstrates how in-person social networking, not online marketing, is the secret to business success

Central ideas and arguments