The Ethical Aspects of Direct-to-Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views
Jon ReastHull University Business School, UK
Dayananda Palihawadana and Haseeb ShabbirLeeds University Business School, UK
INTRODUCTION
Direct-to-consumer advertising (DTCA) of prescription drugs, first established in the large U.S prescription drugs market in the early 1980s (Hoek and Gendall, 2002), has yet to be embraced around the world, where the “promotion” of prescription drugs tends to be outlawed. The advent of DTCA in the United States has engendered much ethical debate (Hensley and Vranica, 2004; Joseph and Spake, 2006; Lee,...