Revealed: The Chinese New Year ads delivering double prosperity

Nitin Nishandar

This report compares the success of TV ads by several companies around Chinese New Year, in China, Singapore, Taiwan and Malaysia.

Brand positioning
Engagement
Long-term vs short-term effectiveness
Confectionery
Restaurants & takeaways
Asia (general region)
Greater China
Consumer decision making
Cultural influences & values
Strategy

Revealed: The Chinese New Year ads delivering double prosperity

Nitin NishandarTNS

Festive season advertising represents a particular challenge for planners and creatives: not only must they achieve standout and impact amidst the year's most crowded media...

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