Revealed: The Chinese New Year ads delivering double prosperity

This report compares the success of TV ads by several companies around Chinese New Year, in China, Singapore, Taiwan and Malaysia.

Revealed: The Chinese New Year ads delivering double prosperity

Nitin NishandarTNS

Festive season advertising represents a particular challenge for planners and creatives: not only must they achieve standout and impact amidst the year's most crowded media...

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