Neuroscience: Experiential measurement and touchpoint optimisation

This article looks at how marketers are turning to new neuro-tools to uncover fresh insight at the non-conscious level in order to better understand touchpoint effectiveness.

Neuroscience: Experiential measurement and touchpoint optimisation

Thom Noble NeuroStrata

New smart-marketing techniques, harnessing neuroscience and behavioural economics, are being used to engage, emotionally and experientially, along the customer jou

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